Arun Kumar Tarofder (PhD) is an Associate Professor at Management and Science University. He joined Management and Science University immediately after completing his PhD in IT Marketing. He did his MBA and PhD at Multimedia University, Malaysia. He completed his Diploma in Computer Science and Bachelor in Business Management before joining his MBA. He successfully finished all these courses with distinction. His PhD was on Web technology in Supply Chain and he continued his research in technology integration in the business process. Over the last 10 years, he has been teaching, Multimedia Marketing; Marketing Research; Service Marketing; Marketing Management at both, undergraduate and post-graduate, levels. As a researcher, he has published more than 30 articles in several Scopus journals ranking in Q1 and Q2, namely Business Process Management Journal, Industrial Engineering & Management Systems, International Journal of Quality and Service Sciences, Journal of Islamic Marketing, Management Research Review, Polish Journal Of Management Studies and so on. Besides, he has received several best paper awards from several conferences. Additionally, in 2016, His paper was awarded a “Highly Recommended Paper” from Emerald Publisher, UK. Apart from his publications, he is an active reviewer of several prestigious journals from different publishers, including Elsevier and Emerald. His primary quest in digital marketing; consumer and industrial behaviour, and consumer neuro-marking. In line with his interest, he has completed several research projects, including 2 seed grans within Management and Science University and 1 industrial project. Recently, he has been invited as a guest lecturer in several prestigious universities in Southeast Asia.